Grey bags creative mandate of Maharishi Ayurveda

04 Oct,2018

By A Correspondent

 

Grey Group India has bagged the creative duties of Maharishi Ayurveda. The account was won following a multi-agency pitch process and competed with top agencies in the pitching process held in Delhi-NCR. The team at Grey Gurgaon office will service the account.

 

Yashaswini Samat

Said Yashaswini Samat, Chairman and Managing Director, Grey Group India: “The Grey India team and especially Grey Gurgaon is excited and geared to work with Maharishi Ayurveda. We feel the timing for such products and its offerings is key to addressing a number of issues people face today on a daily basis. From stress to aging to vitamin deficiencies, these problems are caused by natural circumstances and need a solution that also comes from a natural source, and Maharishi Ayurveda has those answers. At Grey, we pride ourselves on our ability to turn communication into effective communication and the team is geared and ready to do famously effective work.”

 

Added Ram Shrivastava, Director – Marketing and Head of Global Expansion, Maharishi Ayurveda Products: “This is a crucial time for us to strengthen our foothold in the Wellness segment, we have always been known for top quality ayurveda products and we needed a creative partner to take this word out to health seeking consumers who can really benefit from what we have to offer. With the consumer insight and the creative approach, we feel confident in partnering with Grey India to take this mission forward.”

 

 

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