Grey acquires majority stake in Autumn Worldwide

29 Oct,2018

By A Correspondent


So we thought that WPP’s Grey Group is struggling to retain its place as a leading creative agency in the country. Perhaps it is. But we now have news it has agreed to acquire a majority stake in Autumn Worldwide, a leading independent social media and digital marketing agency headquartered in Bengaluru.

Autumn Worldwide was founded in 2005 by Anusha Shetty and Abhay Rajankar as a brand consulting and advertising company. Shetty soon saw the opportunity and proceeded to expand Autumn into a 360-degree social media and digital agency which provides a multitude of services, including digital and social media campaigns, influencer and blogger marketing, online reputation management, content marketing, marketing big data and insights and Command Center Management Services (CCMS).

Said Michael Houston, Worldwide CEO of Grey Group: “We are delighted to welcome Autumn Worldwide to Grey.  This acquisition represents another step forward in building our borderless creativity and providing seamless solutions for our clients across platforms. Shetty will continue to head the Autumn operations while working closely with Nirvik Singh, Chairman & CEO for Grey Group Asia Pacific, Middle East, and Africa, to set the overall strategic digital growth plan for the region.

Added Singh: “Grey has a strategic plan to increase its digital footprint in the region. Having Autumn as our partner ensures we have a digital and social media agency with expertise across the digital landscape. They are a forward-thinking company who share our common vision of a world-class digital eco-system that will deliver only the very best to our clients. Combining creative, digital, data and technology will strengthen our presence not only in India, but also throughout the region.”

Autum has over 165 employees across their offices. Its client roster includes clients such as PepsiCo (all 26 brands such as Mountain Dew, Quaker Oats and others), Reckitt Benckiser (Mortein, Durex, Dettol, Moov and more), Samsonite, PVR Cinemas, Exide Life Insurance, Tata Salt, Raymond, Luminous and Freecharge, to name just a few.

“The convergence of consumers and mediums has already happened, and agencies need to not just reflect this thinking, but be a part of that journey. Grey’s famously effective 100-year history in creative thinking combined with Autumn’s 13-year ‘young’ fervour to constantly unlearn and learn across data, creativity, and mediums creates a potent agency of the future,” said Shetty.

The communique received from Grey doesn’t detail out how Shetty and Autumn will work with the team at Grey Group, India, but then it’s early days still.

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