FBB glams the Kolkata tram

04 Oct,2018

By A Correspondent

 

As the city of Kolkata gets set for Durga Pujo, FBB has introduced the first ‘Glam-Tram’, a fashion-on-wheels which has transformed the good ol’ tram into a fashion store on wheels. The Glam-Tram was unveiled at Nonapukur tram depot at Mallick Bazaar, Kolkata.

 

Raj Banerjee

Said Raj Banerjee, Head of Marketing East, Future Group: “With a sense of pride, Brand FBB creates history by making a Glam-Tram, go round the city, telling people to come and experience India’s first fashion hub on wheels. I quietly feel humbled and blessed that we have made the impossible possible. I can only say that, to have been able to fructify the concept and put them on wheels today has been the first step to success when a tram moves on the tracks of Kolkata. The real success will come when Kolkata will cheer and post thousands of selfies on various social platforms while shopping in the tram, making it one of the most happening spots of the city. Knowing the kind of steep task in hand to create such an iconic property, we were happy to have Signpost India as our partner and kudos to their team to have done such a wonderful job.”

 

Dipankar Chatterjee

Added Dipankar Chatterjee, Managing Partner, Signpost India: “For the irst time in the OOH advertising industry anywhere in the world, a tram gets a fashion makeover. Signpost India feels proud to have created this visual delight in association with fbb and looks forward to many more in the future”

 

 

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