Father-son relationship comes full circle in latest ad campaign by Raymond

03 Oct,2018

By A Correspondent

 

Raymond has launched its new ‘Complete Man’ TVC that takes viewers through the heart-warming journey of how a father-son relationship evolves over time.

 

The film has been conceptualised and scripted by Grey India and directed by American director Rudi Schwab. Said Sandipan Bhattacharyya, Chief Creative Officer, Grey India: “It’s always challenging when you need to engage the viewer emotionally in a passage-of-time story, even more so when you need to crunch it into 45 seconds. I think this story says something very important to all of us. We live in frenzied, fast-paced times and easily overlook the value of reliving and giving back some joy to our ageing parents. If this film makes someone pause and think a moment about an elderly parent, it would have done its job.”

 

 

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