Dentsu India executes campaign for Top Ramen Curry Noodles

09 Oct,2018

By A Correspondent

 

Dentsu India has launched a new campaign for Top Ramen for its Top Ramen Curry.  Said Ryusuke Miyake, Director -Marketing, Nissin India Foods: “Top Ramen Curry /Chicken Curry with its evolved taste and texture – saucy and slurpy flat noodles, is perfectly suited for adult consumers. Hence the showcase of playful grown-ups enjoying their noodles in a new style, and hence the tagline – “Eat Saucy Style.”

 

Added Simi Sabhaney, CEO, Dentsu India: “We started with taking ‘Saucy’ seriously. We ended up making it seriously funny.”

 

The film is currently being broadcast on television as well on digital platforms.

 

 

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