Dentsu Impact shows how Ikea products talk for themselves

16 Oct,2018

By A Correspondent


Ikea has released a series of new films on TV and digital to bring to life some hero products from the brand. Every film has one main hero – an Ikea product itself.


Speaking about the films, Ulf Smedberg, Country Marketing Manager, Ikea India: “We at Ikea saw the need early on to find an emotional connection with consumers and their future relationship with our range. In order to de-dramatize and make parts of our range more attractive, inspiring yet even human, we created our new communication campaign which we internally call “Talking products”. In this series of short films, we let some iconic products speak and express their personality, in a fun and engaging way. The reaction so far been very positive, with people finding them to be surprising yet distinctively Ikea.”


Added Megha Jain Sadhwani, Senior Vice President, Dentsu Impact: “The reason why Ikea is the world’s most loved Swedish home furnishing brand is its products, they are the heroes that make this brand what it is. The intent behind this series of films is to introduce these heroes to the Indian audience in a typical Ikea style – simple and playful, and what better way to do this than to let the products do the talking themselves, literally!”



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