Concept BIU acquires the business of Bluebytes

22 Oct,2018

By A Correspondent


Concept Business Intelligence Unit (Concept BIU) has acquired the business of Comniscient Group’s Bluebytes News. With this acquisition, a press release notes that Concept BIU will be servicing around 550 clients and becoming the “largest media monitoring and analytics service provider in India”.


Said Ankoor Choudharri, CEO, Concept BIU: “We are proud to acquire the business of Bluebytes and we are happy to welcome their 120 plus clients onboard. The new clients will have access to Concept BIU’s service experience which offers an array of analytic tools, consultative client relations; mobile application based services and more allied services offered by us.”


Added N Chandramouli, CEO, Bluebytes News on the acquisition:  “It was a strategic initiative for our group, Bluebytes will be acquired by Concept BIU, a competition we came to admire over time for their large and satisfied clients. While the parting of Bluebytes from our group is an emotional one considering we birthed and raised it, we are happy that the clients are in safe hands with Concept BIU. That said, the next decade for the Comniscient Group looks exciting due to growth in public relations and in brand analytics through our companies, Blue Lotus Communications and TRA Research.”



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