Colors Infinity, Comedy Central to air on Jio TV

09 Oct,2018

By A Correspondent


Colors Infinity has announced its plans to make a significant foray in digital with a multi-platform experience concurrently to an additional 250 million subscribers of Jio TV.


Said Ferzad Palia, Head – Youth, Music and English Entertainment, Viacom18: “In a very short span of time, Colors Infinity has come a long way, unthwarted by the challenging environ in English entertainment. Aiming to continuously meet the expectations of our current viewers, while attracting new viewers at the same time, we’ve boldly experimented with our programming. This radical approach has established a distinct identity for the brand, which endorses our leadership position in the category. Proud to be a truly multi-platform brand, we are now making Colors Infinity and Comedy Central available for simultaneous viewing on Jio TV. A significant growth in the advertiser base and revenue, is testament to our solid performance.”



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