Colors goes all out to promote new historical show

03 Oct,2018

By A Correspondent

 

Colors launched its new series Dastaan-E-Mohabbat | Salim Anarkali with much fanfare earlier this week. The show tells the tale of Salim and Anarkali who challenged norms, defied societal class differences and chose to fight for their love.

 

The channel planned a 360-degree campaign with innovative and visible media outreach across TV, radio, OOH and print in key markets.

 

The channel has created a huge installation Imaarat–e–Mohabbat: an epitome of love, in Delhi, that amplifies the historical opulence of the Mughal empire. The on-ground activation was amplified by Big FM across India.

 

Taking over the Mumbai Metro stations, key locations have been branded and will witness an Anarkali dance flash mob/Mughal arch gates and branding. Meanwhile, the Colors Golden Petal Club will see engagement in nine key cities across Uttar Pradesh with the leads visiting select venues.

 

On the digital front, the channel has planned a high buzz activity that caters to over 12 mn + prospective viewers on social media platforms like Facebook and Zapr, a 360-degree tour to bring audiences the spectacular sets, a dedicated Salim Anarkali photo gallery and a motion graphic post.

 

 

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