Big B to promote latest brand proposition for Syska Wires

11 Oct,2018

By A Correspondent


Syska Wires has launched its new TVC ‘Syska… Wire less nahin…Wire more!’  starring celebrity brand ambassador Amitabh Bachchan to unveil its new product.


Featuring an ad film conceived by IBD India, the campaign seeks to bring awareness in the otherwise traditionally low involvement category with respect to consumers where purchase decisions are done more by rote than anything else.


Said Amit Sethiya, Chief Marketing Officer, Syska Group: “Syska has been established as a leading brand which is innovative and trustworthy. While there are many brands in the wires segment available in the market, there is little or no product differentiation amongst them and hence we planned to enter this segment.”



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