Barbie inspires young girls with ‘You Can Be Anything’

16 Oct,2018

By A Correspondent


Mattel has released a campaign for Barbie titled, You Can Be Anything.


Speaking on the occasion, Lokesh Kataria, Mattel’s Head of Marketing said: “We are delighted to celebrate the International Day of the Girl Child in India with the release of our campaign video – ‘You Can Be Anything’. This campaign was conceptualised to encourage young minds through actual stories and highlight the significance of empowering role models. We are happy to have three prominent young achievers like Meghana, Anjali, and Urooj as mentors, and with them, we have tried to depict the importance of appropriate guidance in nurturing dreams. We are hopeful that this initiative will encourage the next generation to believe in their dreams and have faith in their potential.”

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