Ati Sundar! Srinivasan Swamy to be IAA Big Boss

04 Oct,2018


By A Correspondent


It appears to be an Indian summer in Europe this year. In June, creative gurus Piyush and Prasoon Pandey were awarded the highest honour at the Cannes International Festiveal of Creativity, and now Srinivasan Swamy, Chairman of the R K Swamy Hansa Group will take over as the Chairman and World President of the illustrious International Advertising Association (IAA), the first Indian ever to do so.


Sundar, as he is called by his friends, will lead a team of 25 Executive Committee members from a host of countries including USA, UK, Austria, Italy, Poland, Ghana, UAE, Australia, Malaysia, Russia, Netherlands, Kuwait, Iran, Nepal and India. He takes over from senior advertising professional Felix Tataru from Romania today (October 4, 2018) at an event to be held in Bucharest.


The International Advertising Association is an 80-year old institution and considered the most prestigious advertising body of its kind in the world. The IAA is acknowledged as the world’s most influential network of marketing and communication leaders, aimed at representing the common interests of all the disciplines across the full spectrum of marketing communications – from advertisers to media companies to agencies to direct marketing firms, as well as individual practitioners. Its activities involve professional development of marketing communication practitioners, protecting freedom of commercial speech, advertising self-regulation, protecting consumer interest, training and education.


In 2016, Swamy was accorded the Lifetime Achievement Award by the Advertising Agencies Association of India.


As Chairman of R K Swamy Hansa, his professional interests currently include Creative & Media Advertising, Interactive & Digital Advertising, Health Care Communications, Social & Rural Sector, Communication, Human Resources Communication, Marketing Analytics, Market Research, Events & Activation, Retail Identity, Public Relations, Continuing Medical Education, Global Language work etc.


Swamy has been active in various industry bodies working towards the growth and development of the Advertising industry. He was President of AAAI for three consecutive terms (2004 – 2007) and continues to take active interest in the activities of AAAI. He has been Chairman of Advertising Standards Council of India (ASCI), and a Board Member of Audit Bureau of Circulations. Swamy was also President of All India Management Association during 2008-09.  He was the President of The Madras Chamber of Commerce & Industry (2008-10), Madras Management Association (2001-02) and the Advertising Club, Madras (1988-89).


He had a superactive tenure as President of the India Chapter of International Advertising Association and was also elected Senior Vice President of International Advertising Association, the global body. The list goes on and on.


Swamy is actively involved with socially relevant institutions such as a 220-bed, multi-discipline tertiary care, Hindu Mission Hospital at Chennai catering to the urban poor and the surrounding rural areas; Chairman of Valluvar Gurukulam School Society which runs  a school for 2800 poor students, primarily girls and Vice President of National Boys and Girls Education Society, a premium education institution in Central Chennai which runs three reputed schools.  He is also Chairman of Vidyadhanam and Annadhanam Trust, a Vedic Padasala of Sri Ahobila Mutt and Trustee in the Consumers Association of India and Concert.



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