Airtel rolls out #PassTheTorch campaign

08 Oct,2018

By A Correspondent


Bharti Airtel has launched a digital campaign, #PassTheTorch to mark the 11th edition of the Airtel Delhi Half Marathon (ADHM). The initiative celebrates the spirit of running and at the same time encourages people across India to make their run count wherever they may be and contribute towards the empowerment of underprivileged children in rural India.  Airtel has partnered with leading fitness mobile app Mobiefit for the campaign and the app will be branded as Airtel Mobiefit during the campaign period.


Said Ravindra  Negi, CEO – Delhi/NCR, Bharti Airtel: “With the Pass the Torch Campaign, we at Airtel are bringing more people together to contribute to the cause of digital literacy in a new way, while enjoying their run. The digital campaign will enable people across the country to contribute to the cause. As a brand, we constantly support the millions who are still not connected, with this campaign we aim to do our bit digitally literate more people from this audience. We request people to come forward and share their run to make a real, tangible difference.”



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