Zenith wins Spykar

03 Sep,2018

By A Correspondent


Zenith has won the media duties of India’s leading Jeanswear brand Spykar. The business was won as part of a competitive multi-agency pitch. Said Tanmay Mohanty, Group CEO, Zenith India: “We couldn’t be more thrilled to partner with Spykar which is India’s own home-grown contemporary jeanswear brand and needs no introduction.   Our ROI-focused approach will drive maximum business growth for Spykar, on the back of strong tech, analytics, content and consumer- centric insights. This win is testament to our scale and ability to bring in astute media strategies for powerful, integrated brand campaigns.”


Added Sanjay Vakharia, CEO, Spykar:  “Spykar has been India’s leading denim brand for 25 years. Great product coupled with widespread distribution has given us exemplary growth. In the last 3 years, our revenues have doubled. This has encouraged us to pursue aggressive growth plans and we were looking for a partner who can help  us in achieving our goals. We have selected Zenith after a comprehensive pitch process. They have dived deeply into our business and impressed us with their vision and proficiency in delivering effective, data-driven, personalised plans.  Lifestyle clothing is a dynamic, high-growth business and we are sure that Zenith’s strategic insights  will unlock new opportunities for us. Their culture of innovation is akin to our own and we look forward to working with them.”



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