We’re Seven. Saat saal, saath-saath | The Seven-Year Itch

11 Sep,2018


On September 9, 2011, on Onam Day to be precise, MxMIndia was born. Those who’ve been tracking our journey know about the way we work. Our Code of Ethics. Our principles. Our commitment to credibility. Our commitment to give you content that’s fair.


We are perhaps an aberration. The fact that some others who don’t believe in the same principles as us are prospering is perhaps indicative of the times we live in. We are certain though that there is a large community out there which is mature and wants content that’s meaningful. Interviews that ask the tough questions. News reports and analyses that are not influenced by the business interests of current or potential advertisers.


It’s not been an easy journey, we can tell you. The last seven years have seen many of advertising partners being subjected to the vagaries of the world. We’ve stood by them. They’ve been there for us.


Our seven-year journey has seen us travel alongside India’s growing A&M fraternity. Okay, we’re being filmi, but it captures the sentiment well:Saat saal, saath-saath.



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Our team 

Our team has grown steadily and we are proud to have people who have stayed on with us for most of our seven years. Our stars: Rafiq Barak, our head of technology, has now settled in well in Tamil Nadu and manages our ops from there. And Kishor Kate who has moved up the ladder to oversee all our accounts and admin work.We are happy to inform that we are now looking better on the business development front. Anuradha Kini, a seasoned media professional, is now on board to lead sales. Given all our constraints of credibility, her job isn’t easy.


And then there is our high-powered team of star columnists and full- and part-time journalists. We’re proud to have Ranjona Banerji, Shailesh Kapoor, Sanjeev Kotnala, Indrani Sen, Prabhakar Mundkur and Siddhartha Mukherjee amongst our regular columnists. We hope to have a few more industry leaders on board over the next two quarters.


Some of our tech partners and associates have also been a constant. Mediology, Deepak Joshi & Associates, CA Nishant Soni, Krishna Rathi & Associates, Fotocorp, Ganeshaspeaks and of course: Prashant Basrur and Deadline Advertising.


Our gratitude to our advertisers for their faith in us. To our stakeholders for bearing with us. We’re indebted to the A&M ecosystem for standing by us. Our primary allegiance is – and will continue to be – to our readers. You, dear reader, will always come first.


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The Seven-Year Itch


Every year, this celebratory note has also been a time to introspect and look ahead. Our hit rate on accomplishing some of the stuff we intended has been a 5/10.


It’s been seven years. And we can sense the itch to do more. We’ll keep you posted.



Best wishes,


Pradyuman Maheshwari

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