Viacom18 rejigs top deck

11 Sep,2018

By A Correspondent

Viacom18 has announced a rejig of its leadership team. It has consolidatee all revenue responsibilities under Raj Nayak, COO – Viacom18 and expanded Nina Elavia Jaipuria’s role as Head – Hindi and Kids TV Network. It has  appointed Manisha Sharma as Chief Content Officer- Hindi Mass Entertainment and Ajit Andhare will take over the expanded role of COO – Viacom18 Studios.

In a first for the organisation, Viacom18 has unified all revenue across the network under Nayak.  Jaipuria’s mandate now includes channels across Kids and Hindi Mass Entertainment clusters. Meanwhile in her new role, Sharma will head content for the entire Hindi mass entertainment cluster including Colors and Rishtey. She and all other business heads will now report directly to Sudhanshu Vats, Group CEO and Managing Director Designate, Viacom18. Andhare will drive Viacom18 Motion Pictures’ forays into national and regional cinema and build Tipping Point as a brand for digital content production.

As for others in the leadership team, Ravish Kumar as Head – Regional TV Network, will lead the network’s aggressive foray into regional broadcast entertainment across languages and genres. Ferzad Palia will continue leading the network’s efforts in strengthening Viacom18’s command on Youth, Music and English entertainment while creating content and experiences for Viacom18’s universe of the young. Saugato Bhowmik will continue to lead Integrated Network Solutions, building homegrown IPs in experiential entertainment and driving the licensing business under Viacom18 Consumer Products.

Said Vats: “The first decade of Viacom18 marked the hyper-growth phase for us with ~50X growth in topline. In order to make Viacom18 future-ready and dial up growth across different lines of business, it is imperative to drive synergies, leverage scale and build content capabilities across screens. As we step into our next phase, it is important that we shape an organisational structure that allows us to retain the garage-nimbleness that got us here while enabling Viacom18’s independent business lines to leverage the synergies that consolidation brings. Integrating our revenues  and building content engines to cater to multiple screens across India, under the above leaders, is an important step towards a forward-looking organisation.” These organisational changes are being operationalised with immediate effect.

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