Tilt Brand Solutions officially begins ops in India

19 Sep,2018

By A Correspondent

 

Former Mullen Lowe Lintas Group Chairman Joseph George has formally launched his business venture titled Tilt Brand solutions. The agency will offer consulting, communication, content and video production services for brands and businesses.

 

Said George: “The context in which brands operate is everything. When that changes, everything about the brand outreach needs to change. What, where and how consumers buy, and what, where and how they consume content, have all changed. These changes cannot be responded to, by shoe-horning existing models into new structures. They need to be addressed by structuring a new; not re-structuring an old. Ergo Tilt.”

 

The leadership team comprises Shriram Iyer (Chief Creative & Content Officer), Srikanth Sarathy (Chief Operating Officer), Rajiv Chatterjee (Chief Business Officer) and soon to join Kedar Teny (Chief Strategy Officer).

 

 

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