Tata Capital campaign highlights retail loans

14 Sep,2018

By A Correspondent


Tata Capital has launched a new mass media brand campaign with the message ‘Taal-matol ko choddo, Tata Capital se rishta jodo’. The campaign consists of three TVCs that focus on Tata Capital’s key retail loan offerings – personal, home and business loans.


Commenting on the brand campaign, Abonty Banerjee, Chief Marketing and Digital Officer, Tata Capital said: “Our objective is become a brand of choice amongst retail loan audiences and the campaign is a step in that direction. The messages of the campaign ‘Taal-matol ko choddo’ are all drawn from everyday life with a humorous take and we are confident that consumers will relate strongly with these messages. We believe that the campaign will significantly increase brand awareness and trigger purchase for our key retail loan products – home, personal and small business loans from Tata Capital, the most trusted brand in the country.”


The advertisements were conceptualised by Cartwheel, Tata Capital’s Creative agency. Added D Ramakrishna, Founder and Creative Head, Cartwheel:”It’s human nature to put things off. Till something happens that tips the balance. Whether it’s buying a home, taking a much needed vacation, or expanding one’s business. This campaign is built around this insight. It urges people to stop putting things off and to do that thing they’ve been wanting to, by showcasing quick loans from Tata Capital.”



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