SonyLIV partners Amagi to grow OTT revenues

17 Sep,2018

By A Correspondent


Amagi has announced that SonyLIV is using its Thunderstorm cloud-based platform for targeted OTT dynamic ad insertion. As part of the deal, Amagi will monetise premium GEC and movie channels on SonyLIV OTT platform, generating additional ad revenues for the hugely popular on-demand and linear OTT service.


Said Uday Sodhi, Business Head, Digital at Sony Pictures Networks India:“SonyLIV is growing its subscriber-base at an impressive rate, making it an ideal digital platform for advertisers to target clearly defined audience segments. We are continuously looking to enhance value for our advertisers. Amagi is a pioneer in the targeted advertising space and this technology partnership provides additional options for advertisers to work with us.”


Added Deepakjit Singh, CEO, Amagi: “We are delighted to partner with SonyLIV, and deploy our next-generation ad tech solutions that create new revenue opportunities,”. “The Thunderstorm platform is designed for high concurrency, and to deliver frame-accurate ad insertions at scale. These capabilities become vital for SonyLIV, especially since many of its premium channels have high number of concurrent users.”



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