Samsung’s #VoiceForever initiative showcases meaningful innovations

26 Sep,2018

By A Correspondent


Samsung India has launched a digital campaign showcasing the capabilities of its digital voice assistant – Bixby.


The campaign shows a mother who is diagnosed with Motor Neuron Disease (MND)/ALS and is losing her voice and ability to move, and how Samsung customises its AI-enabled Bixby technology to keep her voice alive on a Samsung smartphone so that her loved ones can continue to hear her voice.


Said Ranjivjit Singh, Chief Marketing Officer, Samsung India: “At Samsung, we are focused on transforming people’s lives with innovative technologies. The endeavor is to solve real-life problems of consumers through meaningful innovations. This film depicts how Samsung can make the seemingly impossible, possible by using its AI voice assistant, Bixby to preserve the voice of a mother who is diagnosed with MND.”


Added Josh Seokjin, Senior Art Director and Alberto Rodriguez, Senior Copywriter from Cheil HQ Global Creative Division: “Samsung, the leader in innovations, is always looking for ways to help people do the impossible. We are developing the first ever personalized AI voice assistant – Bixby to help people affected by Motor Neuron Disease leave their voices for their loved ones before they lose it. Cheil team set out to present a simple yet moving film showcasing the endless possibilities that Bixby can bring to the family coping with this unfortunate condition. We are delighted to see the heartwarming response that the film is getting and we are looking forward to perfecting the technology and inspiring many others.”



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