Parryware brings back its ‘Loo Break’ campaign with a twist

21 Sep,2018

By A Correspondent

 

Parryware has brought back its campaign ‘Parryware Loo Break’ with a twist. Building on the success of its maiden campaign, the brand has collaborated with filmmaker Nila Madhab Panda’s movie Halkaa for its second edition to deliver the communication in the immersive environment of cinema.

 

Commenting on the campaign launch, KE Ranganathan, MD, Roca Bathroom Products Pvt Ltd said: “Given the fragmented segment that the brand operates in, bathroom as a category is yet to be claimed and consumers hardly pay attention to multiple brands that they come across in a day during different environments. Post the success of our first ‘Loo Break’ campaign, the second phase of is aimed at strengthening brand’s popularity in the market, building continuity and increasing audience interaction in the most unique way making Parryware synonymous with loo breaks.”

 

 

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