One September undertakes brand repositioning exercise for Instamojo

07 Sep,2018

By A Correspondent


Creative agency One September announced that it has developed a new brand identity for Instamojo, a leading micro products and digital payments platform for MSMEs. The new identity is expected to reflect the company’s evolution from a mere payments gateway platform to a one-stop transactions platform for the MSME sector.


Said Aarish, Co-founder and Creative Head, One September: “Instamojo is already trusted by lakhs of MSMEs of all kinds across every region of India. The challenge was to retain the spirit of what existed, while crafting a new identity and a brand story with the larger positioning. One September’s team of seasoned designers have great experience designing for both tech & non-tech organisations. With that experience came this winning combination of a strong ‘I’, modern wordmark, customized iconography and a focused colour palette that we believe is consistent and unmistakably, Instamojo.”


Added Sampad Swain, CEO and Cofounder, Instamojo: “Our new visual identity reflects our empathy towards the millions of merchants while carrying an optimism and belief in their progress, at the same time, indicating our evolution. One September’s team captured our entire evolution story with a powerful brand identity. With our new identity, we engrain the deep roots of ‘Indian’ness in our logo.”

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