New ixigo ad campaign targets gimmicky travel cashback schemes

28 Sep,2018

By A Correspondent


Travel marketplace ixigo has launched its new brand campaign with the slogan #FullPaisaVasool across media. The campaign empathises with travellers who receive a lot of cashback money in their travel app wallets but then feel short-changed when they are not allowed to use most of it on their next transactions. On ixigo, travellers booking flights can earn ixigo money on flight bookings and also spend 100 per cent of their ixigo money balance on their next booking.


Announcing the campaign launch, Aloke Bajpai, CEO and Co-founder ixigo, said: “Gimmicky travel cashback programmes should not exist because they hurt the credibility of the entire industry. At ixigo, we believe in transparency as one of our core values, so it was natural for us to be disrupting how loyalty and cashback works in our industry! We want every traveller to get 100% value for their money by being able to use all the cashback that they earn on their next flight booking, irrespective of which travel seller they choose to book the ticket from, on our app.”



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