Network18 Digital announces launch of ‘India Ka Fashion Capital’

04 Sep,2018

By A Correspondent


Network 18 Digital has announced its new content offering – India Ka Fashion Capital, powered by Flipkart Fashion and produced by Firstpost Studio.


Commenting on the show, Azim Lalani, Business Head of English General News Cluster, Network 18 said: “Our priority has always been to engage a diverse set of audience with strong, original and one-of-its-kind content. Our offerings to our viewers are accentuated by effective collaborations with brands such as Flipkart. It’s a two-way association where our content significantly highlights the brands’ efforts and assists them with achieving their communication goals. For Flipkart’s India Ka Fashion Capital we have creatively reinforced the platform’s standing as one-stop-destination for all things fashion. Along with delivering an innovative marketing solution to the brand we are sharing excellent content for our discerning audience that diligently follows fashion trends. The unique show also adds to our repertoire of path-breaking digital offerings.”


Sharing his perspective on the show, Sushanth Ravikumar, Associate Director – Brand Marketing, Flipkart said: “India’s local fashion markets play an integral role in molding the country’s fashion culture. Flipkart aims to recreate and improve on the best aspects of these markets. This web series explores what makes Flipkart Fashion ‘India Ka Fashion Capital’ in a manner that is genuinely interesting and our partnership with Network18 Digital enables us to reach a diverse audience with quality content. ”



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