MMA India announces shortlist for Smarties Awards

06 Sep,2018

By A Correspondent


The Mobile Marketing Association (MMA) has announced the shortlisted entries for the 2018 Smarties Awards in India. From this list, the winners will be announced on September 27 at the MMA Forum to be held in Mumbai.


As many as 90 entries were shortlisted from across industries from hundreds of entries. Those shortlisted for this year’s awards include global brands like Google, Unilever, 21st Century Fox, HSBC, Cadbury, Godrej, Patanjali, Coca-Cola, Diageo, PepsiCo amongst others leading national and international brands.


A total of 12 senior level brand marketers made up the list of juries, namely, Siddharth Banerjee of Vodafone, Priya Nair of Unilever, Gaurav Suri of UTI, Shabnam Panjwani of Edelweiss Financial Services, Viral Oza of Lodha Group, Avinash Kumar of Patanjali, Sandeep Singh of Bira, Asha Kharga of Axis Bank, Kartik Jain of DBS Bank, Abhishek Joshi of SonyLiv, Vishikh Talwar of Millward Brown, and Nitin Agarwal of Hotstar.


“It was not easy judging the entries this year with new and innovative ideas put forth. The level of creativity brought to the table exceeded expectations as the standards of submission improve year on year,” said Priya Nair, Executive Director of Homecare Hindustan Unilever Limited, who was the jury chair at this year’s awards.


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