Max Fashion’s latest film captures the real essence of Durga Puja

20 Sep,2018

By A Correspondent

 

With the aim to connect with their audiences, Max Fashion has launched its latest campaign titled ‘Pujor Shuru Max E’. Thefilm is shot with popular stars in West Bengal, Jisshu Sengupta and Nusrat Jahan.

 

Said Jiten Mahendra, Vice President- marketing at MAX Fashion: “Durga Puja season gives a great opportunity to connect with our primary TG which is family at an emotional level. Through this campaign we have gone one step closer to our audience by taking an emotional high ground. We have contemporized Pujo celebration through this film at the same time kept the cultural nuances intact. We have shot the film in the local streets of Kolkata and the song is in Bengali.”

 

 

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