Madison to manage media duties of Aakash Education

18 Sep,2018

By A Correspondent

 

Madison Media has announced that it has been appointed as the agency-on-record for Aakash Education Services Ltd in Delhi. The agency won the account in a multi agency pitch and will handle the duties across media – print, TV, radio, cinema and OOH.

 

Said Aakash Chaudhry, CEO and Whole-Time Director, Aakash Educational Services Limited (AESL): “We are excited to have Madison Media come on board as our partner and are looking forward to a long and mutually beneficial partnership.  We have 30 years of operational experience in the test preparatory industry, we have built a scalable and asset-light business model that we can expand and replicate while maintaining quality in content and coaching.”

 

Added Vikram Sakhuja, Group CEO, Media and OOH, Madison: “Aakash offers student training and coaching through as many as 170 centres across 103 cities in India. It is a true privilege to partner with a builder of young medical and engineering talent that has served the country well.”

 

 

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