Madison Media wins mandate of Bajaj Electricals

05 Sep,2018

By A Correspondent


Madison Media has announced that it has been appointed as the media agency for Bajaj Electricals. The account size is estimated to be Rs 100 crore per annum across all media.


Said Hemal Vadera, Head – Advertising, Digital & Branding, Bajaj Electricals: “We are delighted to have Madison Media on board as our media partner. We deal in a competitive market and we needed an agency that understands our business and has the expertise to help us drive huge efficiencies into our media planning and buying. Madison Media had excellent credentials on this front. We are looking forward to this journey ahead.”


Added Vikram Sakhuja, Group CEO, Media and OOH, Madison: “We are very proud and excited to have won the Bajaj Electrical Account and look forward to using Media with impact to grow the brand and category”.



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