By A Correspondent

Kansai Nerolac Paints Ltd (KNPL) has roped in Bollywood actor Ranveer Singh as its brand ambassador. Said Anuj Jain, Executive Director – Kansai Nerolac Paints: “Through our product offerings, we have always strived towards bringing about a positive transformation – of our surroundings, the environment and the lives that we touch. For this reason and more, Nerolac finds the perfect brand ambassador in Ranveer Singh. We believe that his versatility as an actor, coupled with his bold personality and effervescent energy, resonates well with our brand. Not only is he the embodiment of positivity and joy, he has an energetic and vivid personality – a trusted actor, who is a rare combination of youthful exuberance and intelligence.”

Commenting on the marketing approach, Peeyush Bachlaus, GM – Marketing, Kansai Nerolac Paints added: “The decision-makers in paints today are getting younger and more dynamic. Ranveer is the new age star with an incredible appeal. He is loved across age segments with strong credentials built around path breaking work. It’s a delight to have Ranveer Singh on board as brand ambassador.”