Johnson’s Baby celebrates the world of millennial parents via latest campaign

25 Sep,2018

By A Correspondent


The Johnson’s brand may be under a cloud globally, but it’s life as usual with its baby care division. Johnson’s Baby has announced the launch of its new campaign – ‘Choose Gentle’. The campaign is aimed at millennial parents and the transformation of baby care needs, and how the brand is adapting to them.


Speaking about the campaign, Dimple Sidhar, Vice – President, Marketing at Johnson & Johnson, Consumer India said: “Johnson’s Baby has been with mums in every step of their journey of parenting. This campaign highlights that we continue to do so, moving forward with changing times. As parenting has evolved in India, so have the needs of the new age parents in taking care of their bundle of joy. We make the Johnson’s promise to ‘Choose Gentle’, that is committed to even more Gentle care for babies.  The TVC lauds Millennial mothers who are adeptly balancing multiple roles as also recognises the increasing role fathers are playing in baby care today.”



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