Jacqueline promotes new eyewear line for Nova Eyewear

28 Sep,2018

By A Correspondent

 

Nova Eyewear’s latest campaign featuring their brand ambassador Jacqueline Fernandes has been rolled out recently. The campaign has been conceptualized by Rediffusion and it showcases Nova;s latest line of products.

 

Said Pammi Jamalpuria, VP- Corporate Marketing, Vision Rx Lab: “We take great pride in introducing Nova Eyewear’ss TVC featuring its first ever brand ambassador Jacqueline Fernandez. A famous face synonymous with international fashion, well known for her great sense of fashion and dynamic lifestyle, Jacqueline makes the perfect choice to represent Nova’ss range of trendy eyewear (powered sunglasses, lens & frames), which exhibit sheer sophistication and style and ensures that people with eye power do not need to compromise with aesthetics when it comes to outdoor eye protection. We are sure that Jacqueline’s association with Nova will not only help to elevate the regular style codes of the generation and make them conscious about advanced vision solutions that are available for them.”

 

Added Nilanjan Dasgupta and Piyash Ghosh, EVP and ECD: :The core idea was to depict a day in Jacqueline’s life where Nova lens and sunglasses are present in every occasion. It not only gives her a clear vision but also adds on to her fashion quotient. This is the promise of the brand for its users.”

 

 

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