Idea propagates responsible use of social media via latest campaign

20 Sep,2018

By A Correspondent


Addressing the growing phenomenon of the need for validation on social media, Idea has launched a campaign titled #MeriRealLife, encouraging people to drop the pressure of chasing and sharing perfection on social media, and instead, share real, unfiltered stories using Idea 4G.


Elaborating on the campaign thought, Sashi Shankar, Chief Marketing Officer, Vodafone Idea Limited said: “People are constantly, looking for validation on social media for their behaviour – be it what they are eating or wearing or places they are visiting. The growing phenomenon of  ‘living to share on social media’, and not the other way around, is driving people towards a dual life – a ‘social life’ and their ‘real life’.”



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