IDBI Federal Life appoints Sachin Tendulkar as its brand ambassador

19 Sep,2018

By A Correspondent


Leading private life insurance company, IDBI Federal Life Insurance has announced cricketing icon Sachin Tendulkar as its brand ambassador.


Commenting on the partnership, Vighnesh Shahane, CEO & Whole-Time Director, IDBI Federal Life Insurance said: “In its journey of a decade, IDBI Federal Life Insurance has witnessed both highs and lows; moments of victory and challenging times. But with each obstacle, the company has emerged stronger and tougher, recorded milestone after milestone, and has always chosen to #KeepMoving. We believe that Sachin Tendulkar is an icon who exemplifies this very spirit of IDBI Federal Life Insurance. After a truly legendary cricketing career, Sachin has been relentless in spreading his vision of a healthy and fit nation, which resonates strongly with our organisation’s purpose of empowering people to lead a healthy lifestyle in order to shape a better tomorrow. We are excited to have Sachin partner with us during the next stage of our incredible journey and welcome him to the IDBI Federal family.”



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