ICICI Pru promotes benefits of Bluechip Fund in latest campaign

18 Sep,2018

By A Correspondent

 

Under the initiative of ‘Tarraki Karein’, ICICI Prudential Mutual Fund launched its latest campaign with ICICI Prudential Bluechip Fund.

 

Conceptualised by Lowe Lintas, the campaign is supported by TV commercials, social media engagements and on-ground activations.

 

Said Abhijit Shah, Head Marketing, Digital & Consumer Experience: “Investors today are more comfortable with investing in big companies that are well known and have a good reputation, as they feel that their money will be safer. Our latest campaign is yet another expression of our commitment to create awareness among the masses around the benefits of making money work for them.”

 

 

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