IAA to launch collector’s item on power of print

18 Sep,2018

By A Correspondent

 

The India Chapter of the International Advertising Association (IAA) will launch a coffee table book titled ‘The Gutenberg Galaxy’ on September 19, at the St Regis Hotel, Mumbai.

 

Ramesh Narayan

Said IAA India President Ramesh Narayan: “There is perception and there is reality. Our effort is to support and cater to all our constituents. Print as a medium is doing remarkably well in India. And this coffee table book shows how creative advertising agencies have been able to use the power of print to build brands for their advertisers. The case studies and the articles by leading marketers and media agency heads will form a unique collector’s item. Add to that the panel discussion by Ashish Bhasin, Santosh Padhi and Ajay Kakkar and the presentation by I. Venkat on the perspective of the Audit Bureau of Circulation and you have the perfect recipe for a great evening.”

 

Abhishek Karnani

Added Book Launch Committee Chairman and Mancom Member IAA and Director, Free Press Journal Abhishek Karnani: “This was been quite a remarkable journey. Reaching out to the creative community, compiling the 24 case studies, getting 14 top marketers and agency heads to contribute articles has been a very satisfying exercise. We are expecting a wide cross-section of advertisers, agency planners and buyers and media people to attend this launch. It will have something for everyone.”

 

 

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