By A Correspondent

Digital Bengali content platform Hoichoi has announced plans to launch 30 originals and 12 original Films equivalent to 100-plus hours of original content in the upcoming year. It also announced plans to double the overall content library to approx. 2800 hours in the next one year by acquiring 200 Bengali movies, 12 of which will be World Digital Premieres.

Said Vishnu Mohta, Co-Founder, Hoichoi:“We launched Hoichoi with the objective of making it the ultimate destination for Bengali entertainment and we believe we have taken great strides on our way to achieving it. Almost all the shows are loved by the audience and has become the reason for pop-culture references! The fact that the average time spent in-app for Hoichoi is 60 minutes per day per subscriber is extremely encouraging, which is way above the industry average.

Added Mahendra Soni, Director and Co-Founder, Hoichoi:“At Hoichoi we try to keep a finger on the pulse of our audience.  With almost 40 per cent of our audience coming from non-urban areas, we decided to emulate the successful telecom model and introduce Hoichoi Top Up cards to make it convenient for our customers to subscribe to Hoichoi. This offline payment mechanism is never heard of before in the OTT industry and will help us reach the masses in Tier II and Tier III cities.”