H+K announces strategic partnership with Impact Research & Measurement

27 Sep,2018

By A Correspondent

 

Leading public relations firm Hill+Knowlton Strategies has announced a strategic partnership with specialist news monitoring and analysis services company – Impact Research & Measurement to deliver media research and monitoring services for the India market.

 

Notes a communique: “Not only will Impact service all of H+K Strategies’ current clients, Impact will also be the preferred partner for media analytics requirements of all future clients signed up by H+K Strategies. Effective October 1, 2018, The Resource Center (TRC), will cease to offer media monitoring and analysis services to clients. All team members of TRC which was an internal division of H+K Strategies have already been offered new roles at Impact.”

 

Interestingly, WPP via Kantar (and TAM) has 50 per cent ownership of Eikona which is also in a similar space. That the WPP-owned H+K Strategies has aligned with Impact and not Eikona and also junked ops of TRC assumes significance. Eikona of course doesn’t offer daily monitoring service, but that an observer noted could’ve been acquired with the resources from TRC. The move also assumes significance given that WPP is attempting to consolidate its functional business and shed extra flab in the system.

 

Impact, incidentally, has as per unverified data thrown up by company registration information site Zaubacorp, Prema Sagar, senior PR professional Ashwani Singla and Impact Research & Measurement CEO Aseem Sood as its Directors. Sagar runs Genesis Burson Marsteller in India and as per a communique we had received on Rao’s appointment earlier this year, we were informed that Sagar would also be an adviser and mentor to H+K Strategies.

 

Kavita Rao

Meanwhile, speaking about the partnership, Kavita Rao, President & CEO – Hill+Knowlton Strategies- India, said: “Data and analytics is an important part of all communication campaigns. This partnership enables H+K Strategies and its clients access to advanced tools, analyses and insights to help run communication campaigns better. With our teams having a strong understanding of our clients’ requirements and Impact offering the best-in-class tools based on latest technologies like artificial intelligence and machine learning, this partnership will enable us to offer better business outcomes for our clients. We are thrilled to partner with Impact Research & Measurement to provide our clients a truly integrated and enhanced level of service.”

 

Aseem Sood

Added Sood in a communique: “Clients are no longer interested in just understanding how they did in the past. They want to use data and analysis to understand what could be done better and differently to achieve better success in the future. They also want to make sense of news and trends in a faster and better way. Impact has always been a pioneer – with several firsts in the news monitoring and analysis business industry. We were the first to introduce same-day multi-city monitoring, online repository, real-time dashboards and a mobile app. We are continuing to improve our services and features with investments in news technologies (AI and machine learning). Given the volume of noise out there, it becomes very important to scope the need and use the right charts and visuals to present research results. And this needs to be done in a way that relates to the client’s communication objectives as closely as possible. Our partnership with Hill+Knowlton Strategies will enable them to deliver impactful campaigns for their clients.”

 

 

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