Happy mcgarrybowen bags Foodpanda’s creative duties

06 Sep,2018

By A Correspondent


Following a multi-agency pitch process, online food delivery marketplace Foodpanda has awarded its creative mandate to Happy mcgarrybowen. For the record, Foodpanda was acquired by Ola Cabs in December last year.


The pitch for the creative mandate included both advertising and design disciplines, as the startup looks to revamp its identity after the alignment with Ola.


Said Bhavish Aggarwal, CEO, Ola Cabs: “At Foodpanda, our mission is to connect deeper with our love and passion for food, and build not just a great delivery experience but also a great food experience. We trust that Happy mcgarrybowen would be able to take that narrative and ethos to the world with strong design and visual communication capabilities.”


Added Anshul Khandelwal, Head of Marketing- Foodpanda: “We distinctly understand the need to build a strong and differentiated brand that people love. Being a food experience platform, we intend to constantly innovate to build foodie-first solutions for India. Considering Happy Mcgarrybowen’s work portfolio, we are confident that the association will ensure an effective brand strategy and communications.”


On winning the business, Kartik Iyer, CEO, Happy mcgarrybowen said: “In a time where the market has already been created, we are proud to have won the mandates in such a competitive environment. We’re raring to go and leap ahead with Foodpanda right to the top.”

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