Forevermark’s new campaign highlights the concept of self determination

20 Sep,2018

By A Correspondent


Forevermark has launched the ‘The Better Half Within’ campaign which is a reflection of the poised, powerful, and self-determined personality of the woman of today.


Talking about the campaign, Sachin Jain, President, Forevermark India said: “Diamonds are symbols of a wider range of emotions, including pride, joy and achievement. Most women these days are breaking clichés by buying diamonds for themselves. With this campaign, we aim at giving these empowered women the choice of the half carat diamond as a precious, long lasting representation of their individuality, and a mark of their achievement at an attractive price point. Women can purchase a half carat Forevermark diamond with the same assurance that they will be getting their money’s worth with the most beautiful, rare and responsibly sourced diamonds that go beyond the 4Cs.”


The campaign film has been developed and conceptualised by J. Walter Thompson India (JWT, India) and the media agency for the campaign is Mindshare. It has been produced and directed by Native.


Added Nandita Chalam, Senior Vice President & Executive Creative Director, J Walter Thompson: “J Walter Thompson’s campaign for Half Carat Diamonds from Forevermark is based on a simple insight – whenever a woman is about to give up on her dreams, something deep within her urges her to go on. This is her better half. Half carat diamonds from Forevermark are a tribute to this bold, bright and beautiful better half within every woman. The television commercials tell two charming stories of a doctor and a food blogger who harnessed their inner better halves. Through TV, film, print, radio and digital, the campaign will urge every woman to let her better half shine.”



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