By A Correspondent

Senior professionals Atul Chand, Arshad Siddiqui and Suman Varma have set up ‘Expertbridge’ to meet the growing needs of what’s called the ‘Gig Economy’.

‘ExpertBridge’, notes a communique, is a boutique offering of experts-on-demand to organisations in the areas of marketing – brands, digital, trade marketing, sales and distribution, retail and PR.

Atul Chand

Said Atul Chand, former CEO ITC Lifestyle: “A rapidly changing business environment and emergence of new consumer trends is throwing up immense opportunities to increase economic output and create sustainable value. Indeed, these are exciting times for all organizations, be it entrepreneurs, corporates, startups or investors.”

Arshad Siddiqui

Added Arshad Siddiqui, ex-CEO Rasna, President of SRL: “We share a singular goal to empower organisations and drive lasting positive change through a leadership stance, by embracing a new way of working with Gig workforce / experts-on-demand. We work towards adding value to our clients business”

Suman Varma

And this is what the third co-founder Suman Varma, ex JWT / Rediffusion Y&R, said: “The start-ups, the small and mid-sized companies who are hungry for growth and cannot afford high cost talent, benefit a lot from ExpertBridge. Of late, we have ourselves become Gigers, taking on projects and leading from the front. These are exciting times for both- the individuals, wanting to be independent and explore on one hand, and for companies who do not attract high quality talent on their payroll to get into short- term contractual arrangement . “