Edelweiss rolls out extensive outdoor campaign titled, #BeUnlimited

24 Sep,2018

By A Correspondent


Edelweiss has unveiled its latest outdoor campaign titled #BeUnlimited.


Commenting on the campaign, Shabnam Panjwani, Head Marketing & Communication, Edelweiss Group said: “The objective was to bring out the #BeUnlimited spirit of the athletes that resonates with Edelweiss. Every time these athletes play in the world arena, they play as one team, for one country, with one vision. Through this outdoor campaign based on the theme – koi bhi limit, limit nahi hoti Edelweiss salutes the untiring spirit of Team India.”


Added Vijay Jain – Founder & CEO of Head sail Media Services: “Marketing is not always about doing ad extensive campaign, sometimes you must break the shackles, come up with some breakthrough innovative strategy and execution. The future of OOH will be defined by innovations, so we came up with path-breaking innovative campaign. The idea was to give life to the creative that would relate to professional sports of the athletes, innovatively on the billboard. It is delighted to have the opportunity to work with such renowned brand like Edelweiss.”



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