Droom gets Baba Sehgal to work his magic

25 Sep,2018

By A Correspondent

 

Droom has rolled out its new ad campaign that has been conceptualised by Contract Advertising. The campaign highlights Droom’s differentiated brand proposition of quick selling and buying of automobiles. The new TVCs, starring rapper Baba Sehgal, encourages users to get the best value-for-worth services when it comes to anything on wheels.

 

Speaking on the launch, Sandeep Aggarwal, Founder and CEO, Droom said: “Droom’s 21st century technology tools and services have been gathering a massive response from buyers and sellers throughout the country. Earlier,we had released two TVCs which highlighted the joys of owning a verified, pre-owned vehicle. The roll out of our new TVCs, especially during India’s most-watched reality show, Bigg Boss, will help us to reach out to a diverse audience and demographics and enhance the brand recall tremendously.”

 

Added Mayur Hola, ECD, EVP Contract Delhi: “Baba Sehgal was an inspired choice that struck the team while jamming together. And once we had him, there was no looking back. Baba is the bard of street smart bakwaas. We went nuts on this one and there are no ‘edits’. Right down to the 6 seconders, it’s all original content and a lot of it.”

 

 

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