Discovery Kids’ propagates self-defence to schoolkids

20 Sep,2018

By A Correspondent


Discovery Kids has announced the launch of an all India School Contact programme titled “Little Singham Squad” targeting more than 500+ schools in 11 cities across the country. Little  Singham, as a part of the school contact programme, will sensitise young minds about the importance of self-defence. The initiative has garnered support from marquee advertisers including Dabur, Cipla, Unicharm, Dettol, and Gulf Oil.


Said Vikram Tanna, Head of Advertising Sales, Discovery Communications India: “This special school contact programme will work towards enlightening young minds about learning practical ways to defending themselves in the hour of need. Little Singham is an inspiration to young children – he is brave, intelligent, responsible, patriotic, honest and is an agent of change. We want our audiences to imbibe these positive traits of Little Singham and join the Little Singham Squad.”



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