Digitas elevates Mark McDonald to Head of Creative, India

28 Sep,2018

By A Correspondent

 

Mark McDonald

Digitas has announced the elevation of Mark McDonald to a national role as Head of Creative, India. Prior to this, McDonald was leading the creative team for the agency’s Mumbai office.

 

In his new role, McDonald will oversee the creative team and output for Digitas across its offices in India including Mumbai, Delhi, Bengaluru and Ahmedabad. He will report to Prithviraj Banerjee, Executive Director, Digitas India.

 

Amaresh Godbole

Said Amaresh Godbole, CEO Digitas India: “Mark knows how to build and steer a creative team truly equipped for the digital age, with capabilities spanning experience, content and campaigns. Most importantly, he has fostered a creative culture of playing well with data, strategy, media and technology teams, which is absolutely crucial for us as a connected agency offering.”

 

 

Prithviraj Banerjee

Added Banerjee: “Mark has attracted and nurtured some great talent, and has been at the helm of several award-winning campaigns for our clients as well as big-ticket new business wins. We have an extremely talented team and with Mark’s leadership, we aim to take our countrywide creative offering to the next level.”

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