Dentsu One launches new campaign for Honda City

21 Sep,2018

By A Correspondent


Honda City has launched a new campaign with the objective to drive consideration by re-affirming the leadership with its young patrons.


Said Rajesh Goel, Sr VP and Director, Sales and Marketing, Honda Cars India: “The new campaign of Honda City has been rolled out during the peak festival buying season. The campaign celebrates the aura of the Honda City being the most aspirational car brand with a 20 year legacy, over 7.35 lakh customers and has been an epitome of quality. It resonates aptly with the City buyer who makes his smart choices and is more direct and assertive about them.”


Added Titus Upputuru, National Creative Director, Dentsu One: “I was standing in my office by the window when this idea struck me. When you look at the world below, you see that everything is so tiny. The ad then sort of wrote by itself. It’s a bold stance and we thought it’s time the brand had a clear perspective on the world around. Only Honda City could say ‘Forget the Toys”



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