Dainik Bhaskar+ launches new app for HSM audience

14 Sep,2018

By A Correspondent

 

Dainik Bhaskar has announced the launch of its latest app called Dainik Bhaskar+. Speaking on the launch, Rajneesh Singh, Head of Business, Mobile Applications, Dainik Bhaskar, said: “The app has been designed keeping in mind the needs of the modern-day consumer who hails from the Hindi Speaking belt, and has same aspirations as that of any consumer in the urban markets. The app will change the experience of news consumption in the country in a big way and is all set to be the leader in the space.”

 

The brand has launched a nationwide campaign in several states to promote the app and reach out to their consumers. It is offering vouchers worth Rs 700 as a token on gratification for users downloading the app. The communication theme was designed and conceptualised by Orcomm Advertising.

 

Added Kavita Sharma, CEO, Orcomm Advertising: “This is one of the biggest launches in the Hindi Speaking Market. Dainik Bhaskar has disrupted the market forever with this launch. The new consumer centric app has been designed keeping into account the user preferences and his lifestyle.”

 

 

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