Contract bags Sony Sab’s creative mandate

07 Sep,2018

By A Correspondent


Contract Advertising has bagged the creative mandate for Sony Sab and will be handling all its creative duties, which include brand and show-related communications. The business that came after a multi-agency pitch will be handled out of the agency’s Mumbai office.


Talking about the new association, Neeraj Vyas, Business Head, Sony Sab said: “We welcome Contract Mumbai as our creative partner for Sony Sab. We are currently at an exciting juncture of expanding our content portfolio and taking the channel towards growth. It is therefore the right time to bring in a fresh perspective and Contract seemed like the most fitting team to collaborate with in this endeavour. We look forward to infusion of fresh and creative thinking and eventually taking the business to the next level with this partnership.”


Added Vaishali Sharma, Head – Marketing & PR, Sony Sab: “After an extensive pitch process that involved key creative agencies, we are happy to have Contract Mumbai on-board as our creative partner for Sony Sab. We look forward to positioning the exciting new content line-up in the most refreshed way to take the brand ahead. With great creative minds on board from both sides, we look forward to some path-breaking creative campaigns and marketing communication for Sony Sab.


Commenting on the win, Raji Ramaswamy, CEO, Contract Advertising said: “We are delighted to have the opportunity to partner with Sony SAB in their ambition to further growth across geographies. Sony SAB is a great brand to build and we are very excited to work on it.We look forward to creating memorable work across media to build a larger audience base for the channel.”



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