Cars24 announces integrated brand repositioning campaign

07 Sep,2018

By A Correspondent

 

Cars24 has launched ‘Car bechniho, toh Cars24’ – a new brand proposition, in  line with its ambition to own the category of used car commerce. The ad campaign features actors Nawazuddin Siddiqui and Mandira Bedi as they share their struggles of selling their used cars.

 

Said Vikram Chopra, CEO, Cars24: “Cars24 has been around for a while, but we realised that there were multiple reasons why we had such a wide fan base. A very large number of our branch walk-ins were from referrals from other happy consumers who had earlier sold a car at Cars24.  We realized it’s time we move from a single benefit proposition to appropriating the category of used cars. The latest campaign establishes Cars24 as the clear dominant leader in the segment, and re-positions all other methods of selling your used car as tedious, harrowing and unreliable.”

 

 

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