Cadbury Dairy Milk announces launch of ‘The Wrapper that Gives’ initiative

12 Sep,2018

By A Correspondent


Cadbury Dairy Milk has launched a new campaign centered around the theme ‘Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye’. As part of this campaign, Cadbury Dairy Milk has introduced a social initiative called ‘The Wrapper that Gives’. The initiative has been conceptualised by Mondelez India and Ogilvy and being activated in association with Reliance Jio and Pratham Education Foundation.


“This campaign aims at celebrating the generous instinct in everyone, showcasing as to how such moments go on to strengthen human relationships. Through this initiative we now want to explore the theme of Achhai (goodness), building on the strong proposition of ‘Kuch Meetha Ho Jaaye’. We are absolutely thrilled to partner with Pratham Education Foundation, that has been doing some great work in the space of education for children. This initiative will truly help us spread the goodness around,” said Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India commenting on the initiative.

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