Brand value of top brands see significant gains, notes BrandZ study

07 Sep,2018

By A Correspondent

In their strongest year yet, the collective value of India’s Top 50 brands grew by 34 per cent. WPP and Kantar Millward Brown’s BrandZ Most Valuable Indian Brands analysis reveals brand value was boosted by rising consumer confidence, the country’s return to rapid economic growth and consumers becoming increasingly brand aware.

Since its launch five years ago, the total value of the BrandZ Top 50 Indian brands grew 110 per cent to $146.1 billion. This compares to a rise of 76 per cent for the BrandZ Top 50 Chinese brands and 60 per cent for the BrandZ Global Top 50 over the same period.

HDFC Bank has retained its No 1 spot for the fifth consecutive year with a rise of 21 per cent to a brand value of $21.7 billion. The bank has built a reputation for its sustainable livelihood initiative by introducing smaller loans worth as little as $175 that can be accessed via its bank branches.

The new 2018 ranking has grown from 50 to 75 brands to reflect the strength of India’s growing economy and a marketplace in which more local brands are emerging to present consumers with increased choice.

For the first time, the ranking also incorporates brands from key and growing sectors such as technology (IT services), technology (online); durables and home appliances, tobacco, and entertainment (TV stations). Privately owned brands, where financial information is publicly available, and unicorn brands based on their most recent valuations are also now included.

Said David Roth, CEO EMEA and Asia, The Store WPP: “A booming economy and an increasingly digital world are re-shaping India’s brand landscape and creating new opportunities. Brands that get it right, regardless of whether they are established players or newcomers are reaping the rewards.  However, there is no room for complacency in this fast-paced environment where so many ambitious companies are ready to rise to the occasion.”

 

The BrandZ Top 10 Most Valuable Indian Brands 2018

Rank 2018 Brand Category Brand value 2018 (US$M) Change
1 HDFC Bank Banks 21,679 +21%
2 LIC Insurance 19,823 New entrant
3 Tata Consultancy Services Technology 14,995 New entrant
4 Airtel Telecom Providers 11,461 +12%
5 State Bank of India Banks 7,860 -6%
6 Maruti Suzuki Automobiles 6,938 +56%
7 Kotak Mahindra Bank Banks 6,669 +47%
8 Asian Paints Paints 6,116 +30%
9 ICICI Bank Banks 4,867 +4%
10 Jio Telecom Providers 4,090 +68%

 

As a result of these changes, there are seven new entries in the top 15. Insurance brand LIC comes in at No. 2 ($19.8 billion) thanks to the key role played by its pension plan business whilst Tata Consultancy Services ranked No. 3 ($15.0 billion), having leveraged digital technologies to drive growth and business transformation. Other new high-ranking brands include e-commerce retailer Flipkart (No. 11, $4.1 billion), e-comm payment wallet Paytm (No. 12, $4.1 billion) and Zee TV (No. 15, $3.8 billion).

 

 

As brands focus on purposeful innovation, the BrandZ premium index has reflected this change, with a rise from 111 to 117 over the past five years.  With a 97 per cent year-on-year increase in brand value, Tata jewelry brand Tanishq led the ranking’s Top Risers on the strength of strong demand for gold and diamonds and the brand’s ability to command a premium price.

 

Added Vishikh Talwar, Managing Director at Kantar Millward Brown, South Asia: “The premiumisation trend is equally a reflection of the continuous progression of the Indian society over the last few decades. In this journey, consumers with an unprecedented array of options will choose the brand they instinctively trust. Trust is not the sole prerogative of heritage brands; young brands can be equally trustworthy if they have a clear purpose and deliver consumer experiences that reinforce this.”

Post a Comment 

Comments are closed.

Today's Top Stories
Videos